Working with Michael Lueders and his team at Black-Roos Entertainment on the PR campaign for The Great Elven War was an outstanding experience from start to finish.
From the initial rollout through to release, Michael demonstrated a clear understanding of our vision and how to position the band within the broader metal landscape. The campaign was structured, consistent, and effective. Each press release built momentum, and the exposure we received across media outlets helped expand our reach well beyond what we could have achieved independently.
What stood out most was Michael’s communication and professionalism. He was easy to work with, responsive, and genuinely invested in the success of the project. It never felt like a generic campaign, there was intention behind every step, and that translated into real results.
The impact of the PR campaign was undeniable. It played a key role in driving awareness around the album and contributed directly to the success of our launch. For an independent band, that level of outcome speaks volumes.
We’re incredibly grateful for the work Michael and his team put in, and we wouldn’t hesitate to recommend Black-Roos Entertainment to any band looking to take their release to the next level.
Darklore, Australia
“If you’re an independent band looking to promote a single, album or tour, Michael at Black-Roos Entertainment is your go-to guy! We’ve been working with him for many years now and he is extremely talented, very friendly and an overall blast to work with. His dedication and passion for rock & metal music is unparalleled and he always comes up with great ideas and suggestions to put your release on the map and maximize impact. We look forward to our continued relationship.”
Against Evil, India
As a young and fairly new band ready to release our debut EP we needed to find the right PR person to help plan and promote the release. It was our lucky day when a friend told us about Michael Lueders and Black-Roos Entertainment. Working with Michael has been a fantastic experience. He is friendly, extremely hard working and has been totally invested in doing everything he can to promote our band through his extensive contacts and resources. Nothing is too much trouble, no question too trivial and he always makes us feel like we’re his highest priority! Through Michael’s efforts, we’ve had a fantastic response from media with dozens of interviews and strong reviews for our EP. It’s early days for us, but we now feel very supported by having Black-Roos on our side. Michael is always very professional, though working with him feels more personal and that’s the best part of all!
Edward Warren
Ironstone, Australia
Myself and the band have worked with Michael Lueders of BLACK-ROOS for the past 5 years. In that time Michael and his business has proved to be super hard working to deliver you the best possible outcome that you’re looking for. For the release of our second album ‘THE WALKING SHRED’, we employed them to media service the album and to find us a reputable label with Worldwide distribution and to book us a European tour. They delivered both in spades, booking our 1st overseas tour with ten shows throughout Europe and getting us signed to Germany’s ‘EL PUERTO RECORDS’ that house the likes of DAVID REECE (Ex Accept), BEASTO BLANCO (Chuck Garrick & Callico Cooper) and label co owner Torsten Ihlenfeld of BRAINSTORM at the Helm. The album has been serviced to countless media outlets and web zines around the globe, with stellar reviews including being named in Metal Hammers top 20 albums of 2019. Michael and the team @ BLACK-ROOS ENTERTAINMENT will work their asses off for you and your band to deliver the goods! They’ll do it for an affordable price and actually deliver what they promise… with a cheeky German grin.
Anthony Mavrikis
Envenomed, Australia
Working with Michael was easy and great. Very communicative, smooth and quick. Not only did he do the work, but also gave me ideas and advice. It was an amzing experince to work with the Black-Roos Team!
Bitoku Sakamoto
Sailing Before The Wind, Japan
Michael Lueders & Black-Roos have been an absolutely crucial element in getting our release “The Blindness of Faith” out there. If you’ve heard of this release, it is probably because of him. Despite having years of experience in creating music, releasing and promotion is one area I am rapt to have found help with. Michael worked tirelessly from the beginning, helping advise me on how to design our release campaign, adjusting and improving initial ideas, creating and putting out press releases, following up with his huge list of contacts & having many phone calls with me to answer questions and help makes things work smoothly for us. I really felt that he was a fifth member of our band through this process and there was such a comfort at my end knowing I had expert help in the area of promotion, especially after we had worked so hard on the album. It was a thrill to see our various videos and press releases appear in countless zines & publications & I enjoyed doing the large range of great interviews that Michael lined up. Really can’t thank him enough for all of his help with the release & can’t recommend his services enough Cheers Michael!
Shaun Farrugia
In Malice’s Wake, Australia
With the top-notch support from Black Roos Entertainment, we had a pretty awesome start with our first record and are now able to continuously build on that. We will definitely be working together again on future projects.
Sebastian Moser
Empyreal Sorrow, Germany
Michael & Black-Roos Entertainment are one of the best decisions you can make as a band to join forces with. Most reliable, experienced and dedicated to the core, Michael & Black-Roos Entertainment are doing more than just a great job in promoting & booking & managing the bands and artists on their roster in the truest and best sense of the word – they also know where to discover and how to develop real talented bands & artists! El Puerto Records is glad to know Black-Roos Entertainment as top notch & trustful partner from down under!
Torsten Ihlenfeld
El Puerto Records, Germany
We have know Michael for some years now, and after watching him transform Metal-Roos and online review/database to Black-Roos a small DIY agency booking shows around the world. We know we were in good hands. We gave Michael and his team dates and where we were interested in going and he teamed up with his contacts and resources and help us plan a 6 week 20+ show European tour. It was a massive learning curve for us and im sure for him. He was patience and helped us work through what we wanted even with our minds chopping and changing day in and day out. We did know what to expect with the shows and turn-outs but the organisation of it was top notch. Already in talks with another tour again soon!
James Ward-Armstrong
Tempest Rising, Australia
I have worked with Michael and Anja in several different capacities over the past decade, and I cannot recommend them highly enough. They are genuine lovers of music, huge supporters of Australian-made heavy metal, and ALWAYS act with the best interests of the band in mind. If you are looking for someone to bounce ideas around with, or to bring your music to the world, then look no further than Black-Roos Entertainment!
Ryan Quarrington
Shatter Brain, ALKIRA, Australia
Working with Michael and Black-Roos Entertainment is absolutely great. Such dedication to spreading the work of underground bands from all over the world is inspiring and provided us with a much needed exposure that we greatly appreciate. Thanks for the kick ass support!
Arianna & Mike
Nightbound, Paraguay
Working with Black-Roos Entertainment for the past few years has been an honor to us at Vent Box Productions. Mr Michael Lueders is one very hardworking metalhead and Metal United World Wide has been a big project for him and everyone of us. Having to contact global promoters singlehandedly is an amazing feat not everyone can do! Kudos to Black-Roos Entertainment and all the best for all our future collaboration including Metal United World Wide!
Mikael Lo
Vent Box Productions, Singapore
We highly recommend working with Black-Roos Entertainment. This is a serious, solid and dedicated agency who really deliver the goods. Furthermore, with very affordable prices. The promotion for our debut album resulted in lots of great reviews, press releases, media attention and interviews worldwide, and we couldn’t be more happy with the outcome.
Kristian Moen
Brotthogg, Norway
Working with Michael and the Black-Roos team has been a pleasure and a very easy and enjoyable experience, he has helped steer the band in the right directions and made the release of our debut ep smooth and simple. We look forward to continue working with Michael and the great team he has put together.
Devon Smith
Plague 9, Australia
“After releasing our debut album in 2020, Covid hit and we were unable to tour the new album. As restrictions eased we turned to Black Roos Entertainment to collaborate on our Australian Tour and what a wise choice that was. During our initial consultation and discussions Michael was very careful in understanding what we needed to achieve and the timeframe in which we needed to achieve it. Once he understood what we needed to achieve, he went to work and kept us up to date every step of the way. He remained positive and upbeat even during the many changes made to our itinerary due to Covid and border restrictions and he always had an alternative plan or show to make sure the tour kept moving forward.
After the numerous cancellations, postponements and re-scheduling due to the pandemic we achieved all the major milestones we had set-up during the first consultation and more. We played all the major cities and also, through Michael’s persistence, also played a handful or regional shows. Overall the tour was a great success and the experience, although tricky due to circumstances, was made extremely easy and stress free by Black Roos Entertainment.
Communication was easy and frequent and Michael and his team were always available to help with any issues or questions we had during the planning and touring.
I highly recommend Michael and his team at Black Roos for any tours or shows you are planning. We will definitely be using Black Roos again.”